Business News – by Ty Mellott

Lending Associates Welcomes Aboard Their Newest Team Member

Northern California continues to be a key market for growth for Lending Associates, as a result, they recently welcomed a key industry expert, Sally Kraft. Sally, a native of the San Francisco Bay Area, has 25 years of experience and a stellar reputation serving Northern California. Sally’s experience will provide Lending Associates yacht brokers, dealers and buyers unbeatable customer service and customized financing options.

Sally Kraft of Lending Associates.

Despite the post-COVID normalization of boat sales, recreational boating continues to be popular amongst Americans. In response to the continued demand, Lending Associates is expanding to exceed the excellent customer service that has made them a success in the marine finance industry.

Lending Associates has been a trusted partner specializing in yacht, RV, and aircraft finance. Their use of innovative technology has made their loan process one of the best in the marine finance industry. Led by President and CEO, Grant Smalling, and COO, Jack Crittenden, the Lending Associates team have offices throughout the United States and is about to grow even bigger.

Although new to Lending Associates, Sally is certainly well known to the Yachtsman readership. We wish her luck in this new chapter and look forward to hearing good things from her as she introduces her services through Lending Associates to you.

For more information visit or you can reach Sally directly at 925-963-2926.